While most paper towel brands were promoting their “strength” or their “softness,” P&G discovered that what consumers really cared about was… “absorbency!” With this new insight, Bounty replaced Charmin Towels in 1965, and introduced a new 2-ply towel that was thicker, softer, and more absorbent than any other on the market! And that’s why we’ve always been...“The Quicker Picker Upper!”